We’ve all spent time and money building a website for our solar business — maybe even redesigned it a couple of times — but how often do we stop and ask if it’s actually generating solar leads?
Which website pages are bringing leads?
Not just clicks. Not just page views. But actual, real leads — the kind that book a call, ask for a quote, or want to talk solar.
If we don’t know that, we’re flying blind. Our site might look great, but if we don’t know what’s working, we can’t improve it. And worse, we might be putting effort into pages that aren’t helping at all.
Let’s dive into why this one question could shift the way we look at our solar website.
🕵️♂️ Traffic ≠ Leads — Let’s Be Honest
There’s a big difference between people visiting our site and people taking action. It’s easy to get excited when we see traffic numbers going up… but what if those visitors aren’t doing anything?
We might have blog posts that get views, or a beautiful homepage that gets clicks — but are those the pages converting?
Ask yourself:
- Are people filling out forms?
- Are they calling from the contact page?
- Are they reading the service page and clicking “Get Quote”?
Without knowing that, we’re just guessing.
💡 Why Knowing This One Thing Changes Everything
Let’s say we find out that 80% of our solar leads come from a simple FAQ page — but we’ve been spending time posting photos on the gallery page instead. That changes our strategy, doesn’t it?
When we know which website pages bring leads, we can:
- Improve those pages even more
- Add stronger calls-to-action (CTAs)
- Create similar content to double the effect
- Stop wasting time on pages no one uses
📌 Questions We Should Be Asking Ourselves
These questions go deeper than just page performance — they reflect how useful our website really is to our customers:
- Can we help potential customers by offering what they want?
Are we showing solutions they’re searching for — or just listing features? - Do our services simplify customer needs?
Is our message clear enough for someone who knows nothing about solar? - How do our customers benefit from the solution we provide?
Are we showing the outcome or just explaining the process? - Can our customers contact us easily?
Are there CTAs on every page? Or just one “Contact Us” button buried in the footer?
These are the things that help pages convert — and bring leads.
🔧 How to Find Which Pages Bring in Solar Leads
You don’t need a fancy tool (though they help). Here’s where to start:
1. Google Analytics
Go to your GA dashboard and look at:
- Behavior → Site Content → Landing Pages
- Look at bounce rate and goal completions (if set up)
See which pages are visited before someone contacts you.
2. Search Console
Which pages are ranking and getting clicks? Are those the ones with forms, phone numbers, or CTAs?
If not, you may be bringing traffic — but not leads.
3. Heatmaps (like Hotjar or Clarity)
These tools show how users move on your site. Are they scrolling? Clicking? Leaving too soon?
They’ll show if people are engaging — or just skimming and bouncing.
4. Ask Your Leads
Simple, right? Ask a few recent leads:
- “How did you find us?”
- “Which page helped you decide to reach out?”
Their answer is gold.
🚫 Signs That a Page Isn’t Working
- Visitors land and leave immediately
- No form submissions, no calls
- It talks too much about us, and not about them
- No clear next step (CTA is missing or unclear)
Even a page that looks beautiful may not be doing its job.
✅ What to Do Once You Know What Works
Once you know which pages bring in leads — double down:
- Add testimonials or trust badges to those pages
- Make CTAs bold, easy, and clear
- Link to those pages from blogs and homepages
- Build more content around those successful topics
Also, look at what’s not working — and fix or remove it.
Your website doesn’t need more pages. It needs the right ones.
🎯 Bottom Line: Data Over Guesswork
If we don’t know which website pages bring solar leads, we’re just hoping for results. But when we start tracking what actually works, we get clarity.
👉 What do visitors care about?
👉 Where do they get stuck?
👉 What pushes them to reach out?
This is where smart marketing begins.
💬 Ready to Figure Out What’s Working on Your Website?
At SiddhisTech, we help solar companies like ours uncover the real numbers behind their website — and turn that insight into solar leads.
We’ll help you:
- Identify the pages that convert
- Optimize the ones that don’t
- Create a simple path from visitor to lead
📈 Don’t guess. Let’s track, fix, and grow together.
👉 Book your free page performance review today.
Looking to attract more solar leads? Read more insights below.
Why Our solar website traffic is missing and what we can do about it
Is Our Website Doing Its Job — Helping Us Attract and Convert New Customers?