You know, it’s funny — so many solar companies I talk to spend months building a website, running ads, posting on social media… but when I ask them “What keywords are you targeting to boost solar sales?” — I usually get a long pause, followed by something like, “Uh… solar?
Here’s the truth: your customers aren’t typing just “solar” into Google. They’re searching for something specific, like “best solar panel installers in New Jersey” or “3kW rooftop solar price in New York.” And if your website doesn’t have those words in the right places, you might as well be invisible online.
So, if you’ve been wondering what keywords should our solar company be using — let’s break it down in plain English.
Step 1: Think Like Your Customer, Not Like an Engineer
Solar business owners love technical jargon — “PV modules”, “inverter efficiency”, “net metering policies” — but your average homeowner doesn’t care about those terms. They just want solutions.
Here’s a quick exercise:
- Imagine you’re the customer.
- You’ve just received a big electricity bill.
- You’re thinking about solar, but you’re not sure where to start.
What would you type in Google? Maybe:
- “How much does solar cost in New Jersey?”
- “Best on-grid solar systems for homes”
- “Solar installation with subsidy near me”
Those are the exact phrases you should be building into your website content.
Step 2: Cover the Different Keyword Types
If you only use one kind of keyword, you’ll miss out on a huge audience. I usually recommend solar companies cover all three main types:
1. Location-based keywords
These help you dominate your local market. Examples:
- Solar installation in New Jersey
- Best solar company in New York
- Solar panels for homes in philadelphia
2. Service-based keywords
These tell people exactly what you offer. Examples:
- Rooftop solar panel installation
- Commercial solar power solutions
- Off-grid solar system setup
3. Problem-solving keywords
These target customers at the research stage. Examples:
- How to reduce electricity bills with solar
- Solar panel maintenance tips in monsoon
- Government solar subsidy process
Step 3: Use Tools — But Don’t Get Lost in Them
Yes, there are keyword research tools like Google Keyword Planner, Ubersuggest, and SEMrush. They’re great for checking search volume and competition, but here’s a secret — sometimes the best keywords come from talking to your actual customers.
Listen to the exact phrases they use when they call you. If three people in a week ask, “Do you install solar water heaters in New Jersey?” — that’s a keyword.
Step 4: Place Keywords Where They Actually Work to Boost Solar Sales
A lot of solar companies make the mistake of stuffing keywords everywhere. That’s not how it works anymore. Google is smart.
You should place your keywords in:
- Page titles and headings
- First 100 words of your content
- Meta descriptions
- Image alt text
- Naturally throughout your blog or page copy
And yes, naturally means exactly that — your content should still sound like a real person talking.
Step 5: Keep Updating Your Keywords
Customer behavior changes. In 2022, everyone was searching “NJ solar incentives”. In 2025, they might search “solar battery backup for outages in New Jersey”
Make it a habit to review your keywords every 3–6 months and see what’s trending. If you’re still using only the same phrases from two years ago, you’re losing ground to competitors.
Final Thought
If you’ve been wondering what keywords should our solar company be using to boost solar sales, here’s the short answer: the ones your customers are actually searching for, not the ones you think sound professional.
Pick a mix of location, service, and problem-solving keywords, place them smartly across your site, and refresh them regularly. Do that, and you’ll start noticing not just more visitors — but the right visitors, the kind who are ready to go solar.
Want to boost solar sales
Let SiddhisTech help you rank higher and grow smarter — not harder.
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