If you run a solar business, your website is often the first place customers interact with you. Before they call, ask for a quote, or schedule a consultation, they usually check your website to see if your company feels trustworthy and experienced. That’s why doing a solar company site audit is important — it shows you what’s helping your website, what’s slowing it down, and what might be confusing your visitors.
Along with that, a competitor check helps you understand how other solar companies are presenting themselves online. Sometimes the difference between you and a competitor is simply how clearly you explain your services or how easy your contact form is to find.
What is a Site Audit?
Think of a site audit like a tune-up for your website.
You’re checking:
- How fast the website loads
- Whether it works smoothly on mobile
- If any pages or links are broken
- Whether the content is clear and meaningful
- How easy the navigation feels to a new visitor
A lot of the time, the issues found during a site audit aren’t complicated — they’re just things that were overlooked while the website was growing.
What is a Competitor Check?
This is where you look at how other solar companies in your market are showing up online. Not to copy them — but to understand:
- What kind of language they use to explain their services
- What pages or topics they emphasize (like financing, warranties, panel types, etc.)
- How they use reviews, photos, or project stories
- How they structure their service areas
Sometimes you’ll notice small things:
Maybe they have clearer pricing explanations.
Maybe their homepage speaks more directly to homeowners.
Those differences can influence customer decisions.
Why Doing Both Helps
When you compare what’s happening on your site with what’s working for others, it becomes easier to see what needs to change.
For example:
- If your competitors show real installation photos and you don’t → customers may trust them more automatically.
- If your competitors have pages for specific cities and you only have one “Services” page → they’ll show up in more local searches.
So the combination gives you both insight + direction.
What Usually Improves After These Checks
Most solar websites benefit from:
- Faster loading pages
- Clearer messaging (less technical, more benefit-based)
- Dedicated pages for different service locations
- Stronger calls-to-action (e.g., “Get a Savings Estimate”)
- Showing real installations, reviews, and case stories
These build trust — which matters a lot when customers are making a long-term investment.
Final Thought
A solar company site audit, together with a competitor check, helps you understand how your website is performing today and what adjustments can make it work better. It’s not about making the site flashy — it’s about making it clear, reliable, and reassuring for the customer who is trying to decide whether to contact you.
Want to see how your website performs on Google?
Get a free SEO audit today — and find out where your solar business really stands.
Want to boost solar sales
Let SiddhisTech help you rank higher and grow smarter — not harder.
Contact us: +1 862 842 6331