Think about it — when was the last time you searched for something and went beyond the first page of Google? Probably never. Your potential solar customers are the same. If your business isn’t showing up in those top search results, you’re likely losing out on leads every single day.
That’s where SEO (Search Engine Optimization) comes in. It’s not just a buzzword — it’s one of the most effective tools to grow your solar business online, bring in more traffic, and turn that traffic into paying customers.
Let’s walk through the Top 7 SEO tips to rank your solar business on Google — and discover how to climb search results and stay ahead of the competition.
1. Know What Your Customers Are Searching For (and Use Those Keywords)
If someone in your area is searching “residential solar installers near me” or “how much do solar panels cost,” your site should be part of that conversation.
Start by doing some keyword research. Tools like Ubersuggest, Google Keyword Planner, or even typing into Google’s search bar can give you ideas.
Once you have your list, make sure those keywords naturally show up in your:
- Page titles
- Website copy
- Blog posts
- Meta descriptions
- Image alt text
But remember — write for humans first. Stuffing your pages with keywords makes it unreadable and actually hurts your ranking.
2. Make Your Google Business Profile Work for You
If you’re not already on Google Business Profile (formerly Google My Business), that should be your first step. It’s free, and it gets you on Google Maps — where many local customers are searching.
Once you’ve claimed it, add:
- Clear business name, contact info, and service areas
- Photos of your team and real solar installations
- Regular posts or updates
- Positive customer reviews
This simple step can dramatically improve your local visibility, especially for mobile users looking for solar services nearby.
3. Create Service Area Pages on Your Website
If you serve multiple towns or counties, don’t just list them on your homepage. Give each area its own page.
For example:
- Solar Installation in Princeton
- Residential Solar in Toms River
- Commercial Solar Panels in Edison
On each page, include localized content, reviews, and examples of work you’ve done there. This tells Google (and visitors) that you’re active in those areas — and increases your chances of showing up in local search results.
4. Make Sure Your Website Is Mobile-Friendly
More than half of all internet traffic comes from mobile devices. If your website is slow, hard to navigate, or doesn’t look good on a phone, people will leave — fast.
Here’s what to focus on:
- Responsive design (your site adjusts to all screen sizes)
- Fast load times (under 3 seconds is ideal)
- Clear calls to action like “Get a Free Quote”
- Easy-to-read text and clean layout
Google also ranks mobile-friendly sites higher, so it’s a win-win.
5. Start Blogging — and Make It Count
Consistent blogging helps your site stay fresh and gives Google more content to index. More importantly, it helps answer the real questions your customers are asking.
Example blog topics:
- “How to Save Money with Residential Solar Panels”
- “Is Solar Worth It in [Your Area]?”
- “Top 5 Questions to Ask Before Installing Solar”
Aim for helpful, easy-to-read content that builds trust and naturally includes relevant keywords.
6. Speed Up Your Website
Site speed affects everything — user experience, bounce rate, and SEO rankings. If your site is slow, people won’t stick around, and Google will take note.
Tips to improve speed:
- Compress and resize images
- Use reliable hosting
- Minimize code (CSS, JavaScript)
- Use caching plugins if you’re on WordPress
You can check your site speed using Google PageSpeed Insights.
7. Build Real, High-Quality Backlinks
Backlinks (links from other sites to yours) are one of the strongest ranking signals for Google. But it’s about quality over quantity.
Some ways to get good backlinks:
- Partner with local green energy blogs
- Get listed in solar directories and business listings
- Write guest posts for relevant industry websites
- Share your blogs on LinkedIn and solar forums
Each link acts like a vote of confidence for your website.
Ready to Grow Your Online Presence?
You don’t have to tackle SEO alone. At SiddhisTech, we work exclusively with solar companies to help them grow through targeted, practical digital marketing — including SEO, content creation, Google profile optimization, and more.
We don’t believe in one-size-fits-all strategies. We take the time to understand your business and deliver results that actually matter — more traffic, more leads, and more solar installs.
Final Thoughts
Getting your solar business to rank on Google isn’t a magic trick — it’s a process. And when done right, it can help your company become the go-to solar expert in your region.
Start small, be consistent, and if you ever need expert support, we’re here to help.
👉 Ready to power up your SEO? Get in touch with SiddhisTech today!