We’ve all done it — built a solar website, added flashy images, listed services, maybe even ran a few ads. But somehow, the leads just… don’t show up. The missing piece? The right keywords. If your solar website doesn’t speak the language your customers are typing into Google, it won’t show up. So let’s talk about how to find and use solar company keywords that actually drive traffic.
Why Keywords Matter for Solar Companies
You might be the best solar installer in town, but if someone searches “residential solar near me” and you don’t rank — it’s like your business doesn’t exist. Keywords are what connect your offerings to real searches. And for a solar company, that connection could mean the difference between a quiet inbox or a calendar full of appointments.
What Kind of Solar Company Keywords Should You Focus On?
Forget stuffing your site with “solar” a hundred times. Today, Google rewards context and clarity. Here are a few keyword types to focus on:
🏠 Local Keywords
People want nearby solutions. So “solar panel installation in Hyderabad” or “Guntur rooftop solar installer” are golden.
🔍 Service-Specific Keywords
What exactly do you offer? On-grid systems, off-grid setups, net metering, solar water heaters? Use those words — your future customers are typing them.
❓Problem-Solving Phrases
Think like your customer: “how to reduce electricity bill,” “best solar panels for home,” “solar subsidy in Andhra Pradesh” — these show buying intent.
Real Examples You Can Start Using
Here are a few keyword ideas (based on real searches) that might be perfect for your solar company:
- solar installation services in [your city]
- government solar subsidy 2025
- best solar panel company near me
- on-grid solar system installer
- rooftop solar for commercial buildings
- solar battery backup solution
Tip: Add your location to each of these — because Google loves local relevance.
Where to Add These Keywords?
You don’t have to be an SEO expert. But here’s what works:
- Add them naturally in your website pages
- Use them in blog headings and content
- Insert in your page titles and meta descriptions
- Include in image alt-texts and even URLs
Just don’t overdo it. Speak like a human — not like a robot.
You Don’t Need 1,000 Keywords — Just the Right Few
Many solar companies fall into the trap of chasing too many keywords. Instead, focus on a small set of high-intent, local, and clear keywords. Track them, improve your pages, and your ranking will follow.
Conclusion:
Your website already looks good. Let’s make sure it also speaks the right language. Start by picking 5 smart keywords and updating your homepage and one service page. It’s simple — and it works.
If you’re unsure where to start, we can help identify what your customers are actually searching for.
Contact us: +1 862 842 6331